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MARKETING 3E P By Paul Baines, Chris Fill

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Sales Rank: #217543 in Books
Published on: 2014-04-27
Original language: English
Number of items: 1
Dimensions: 7.50" h x 1.20" w x 10.40" l, .0 pounds
Binding: Paperback
768 pages

Review
Not only have Baines and Fill created an extremely comprehensive and practical guide to the complex world of marketing, they have also liberally illustrated it with real-life global examples. Add this to their Online Resource Centre and you have essential reading for student and practitioner alike. - John Flynn, Immediate Past Master, Worshipful Company of Marketors This book brings together the best of traditional and contemporary marketing theory and practice in a way that enables both students and managers to understand and implement the key concepts. The strong evidence-based approach provides practical examples and support material, which makes this a must-read book. - Dr Deborah Roberts, Nottingham University Business School

About the Author

Paul Baines, Professor of Political Marketing and Programme Director MSc in Management, Cranfield School of Management, Cranfield University.,Chris Fill, Director of Fillassociates, Visiting Professor at Poitiers Business School, formerly Principal Lecturer at the University of Portsmouth, and Senior Examiner at the Chartered Institute of Marketing.

Paul Baines is Professor of Political Marketing and Programme Director MSc in Management, Cranfield School of Management, Cranfield University. He is author/co-author of more than a hundred published articles, book chapters and books, particularly on political marketing issues. Paul is an experienced author and editor whose publications include books on PR, marketing research, political marketing and strategy. Paul's marketing consultancy projects have included work for a variety of large public and private organisations including a high-profile football club, a large aerospace maintenance company, a national charity, an advertising agency, an awarding body, government departments, and a private jet start-up company. He operates his own strategic marketing / research consultancy, Baines Associates Limited. Twitter: @drpaulbaines

Chris Fill is a Director of Fillassociates. Formerly a Principal Lecturer at the University of Portsmouth, Chris now works with a variety of private and not-for-profit organisations including several publishers. He is a Visiting Professor at Poitiers Business School and a Fellow of the Chartered Institute of Marketing where he was the Senior Examiner responsible for the marketing communications modules, and more recently the Professional Postgraduate Diploma module, Managing Corporate Reputation. In addition to numerous papers published in a range of academic journals, he has written over 30 books, including his internationally recognised textbook, Marketing Communications, now in its 6th edition. Other recent titles include Corporate Reputation, Advertising, and Essentials of Marketing.

Chris speaks regularly on marketing and corporate communication issues. Twitter: @chris1fill

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